Verizon Wireless Marketing Case Study Example | Topics and Well Written Essays - 750 words

Verizon Wireless Marketing - Case Study Example Verizon Business provides communications and information technology (IT) services to global business and government clients. Headquartered in Basking Ridge, N.J., Verizon Wireless has the largest number of retail customers in the industry and is the most profitable wireless company in the U.S. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). (Verizon Wireless, 2008) Since wireless is the way of the future, the wireless divisions of these companies is the most hotly contested, and the focus of this "Battle of the Brands." It is important to note that despite Verizon Wireless bearing solely Verizon's name, it is not owned by just them, it is a 55%-45% joint venture between Verizon and Vodafone Group (NYSE: VOD). It is also important to note that AT&T Mobility is the service formerly known as Cingular, which was acquired by AT&T in 2006 when it bought BellSouth for $86B. Verizon Wireless lives up to its tagline as "America's Most Reliable Wireless Network". By doing so, it is the only major wireless company that offers a test-drive pledge that pays calls if a customer isn't satisfied and switches to another carrier. This marketing strategy is believed to have been backed upon by a broad marketing research. Verizon Wireless have focused on strengthening its customer loyalty, making it their edge from their competitors. It is believed to have the highest customer loyalty in the industry based on lowest-in-industry churn. -- footnote Compared to AT&T which is their serious challenger in wireless network, Verizon Wireless' products are almost the same with its competitor. Thus, the need to identify an area where they can perform better. Based on marketing research conducted, in order to increase customers of an industry, you need to increase a customer's trust in your products. Launching the Verizon Wireless Test Driver's Manual is a very strategic tactic that has been very effective for the company. It definitely achieved their objective to increase their trial rate. When a product if of high quality performance, a very vital percent, if not 100%, will lead to purchase rate and will then lead to re-purchase rate of customers until customer loyalty is established. By reading the mind of their consumers, Verizon Wireless knew exactly that their products are of high quality standards, leaving a little, if not zero, room for shifting to competition. None of this will be achieved if no marketing research has been intr icately done to its market. Competitive intelligence plays a vital role in analyzing competition of AT&T and Verizon Wireless. To analyze each of the company's stregths and weaknesses is important in order to come up with strategies to counter each other's marketing points. In detail, the present market of AT&T is composed of 71 million users againt 65 million users of Verizon Wireless. Looking first at Verizon Wireless, its strategy is simple. It focuses on the strength of its network as its main selling point. From the company's "Can you hear me now" ads, to the current "It's the network" ads, the point the company conveys is that if you have Verizon, you are covered by the biggest and most reliable network. AT&T's most memorable recent ads may be Martin Scorsese "We won't interrupt your phone calls, please don't interrupt our movies" ads that play at the cinema, but the company also runs television ads that focus on "more bars in more

Suffering Essay Example | Topics and Well Written Essays - 750 words

Suffering - Essay Example Inc, 2009)At a time where comfort and convenience are common market commodities, with things such as instant food, instant shopping and even instant help so prevalent, the society has lost the appreciation of sacrifice and self-denial. As a result, we have become accustomed to labelling small comfort and convenience disruptions as sufferings. There are, of course those who are inevitably suffering pain, those with terminal illness or emotional burdens, coping with a loss or bearing bodily pains. At these times, when, no material thing can bring about healing, no words, no touch are enough to console, will there really be someone who can bring comfort If someone has authored or at least allowed sufferings, will He also be there to appease The issue of suffering can be viewed from different views and fields. It can be studied philosophically, can also be of examined by mere reasons and most of all, and most prominently, it can be scrutinized in view of faith. Indeed many people have tried to explain sufferings, both those who believe and those who do not believe in the existence of God. An article of Arthur Schopenhauer says that "unless suffering is the direct and immediate object of life, our existence must entirely fail of its aim. It is absurd to look upon the enormous amount of pain that abounds everywhere in the world, and originates in needs and necessities inseparable from life itself, as serving no purpose at all and the result of mere chance (Schopenhauer). Even the great philosopher believes that it is futile to consider suffering as no purpose at all. He associated it with our needs which ordinarily come with life. An academician from the East, who happened to be an Islam, also had a slice of view on suffering on a lecture that he has conducted in one of the premier universities. According to him, suffering is not necessarily negative. It is unavoidable because our world is far from perfect and that what matters most is our view of it. It is negative to those who see it as a stumbling block and positive to those who approach it as a stepping stone toward his perfection and spiritual growth (Espiritu, 2006). Michael Martin has evalutead william Craig's oral debates about the concept of suffering. The latter saying that sufferings increases acceptance of God and Christian evangelism such as what happened in the country of El Salvador (Martin, 1997). He has dismissed this argument however as according to him, it runs in contrast to rationality. Bob and Gretchen Passantino tried to answer the question, "If God is good, why is there too much suffering in the world" The article says that, suffering is the consequence of wrong choices specifically of sins (Bob Passantino, 1997). God has given us the freewill so that when we reap the consequences of our choice. He added further that, although God allows people to make wrong choices, as He has not created us to be robots, He works in the midst of suffering for our favor. God has the assurance that He will elimitane suffering in the last time, through the suffering that Jesus Christ Himself has underwent, and that's the greatest comfort that we can receive. Another article posted online by the United Church of God asks, "Is God indifferent to Human Suffering". When we label catstrophes such as hurricane, thypoons ans earthquakes that claim thousands of lives to be "acts of God", we tend to look at God as indifferent and heartless (United Church of Go