Luxury Brand Economy Effect Essay

Monaco is a sm e rattling last(predicate) country, only if well distinguishn any over the world. All over the world it is fuckn as a place of luxury. Every year a lot of tourists visit Monaco to have a cheeseparing holiday visiting casinos, luxury restaurants and off course to do a shopping in a just well-nigh known, luxury brands. In Monaco you rouse find a lot of diverse luxury boutiques for every stress you can find everything from luxury cars to a luxury clothes and accessories. During the course of Luxury reflect work we study a lot around the services in luxury hive aways.So our goal was to start out into radicals and to do an audit of few throw ins. Our group was a big enough for such a mission, so we were thinking how to do it in a better way. And once we got a good idea. According to the teaching we reli satisfactory during the seminar with Guillaume Rose, in Monaco there are a lot of Russian millionaires, and they are always invited guests in different pl aces. So we decided to split our group on both smaller groups and to compare the incur have in Gucci workshop and in Celine which are situated in the heart of Monaco, near the cassino and Hotel de Paris.I will share with you the Russian reckon. I asked my friend, she is from Russia, for some help in this mission. Our story was that we family su happener came from Russia for my friends married couple and as we already bought a new skirt for my wife we sine qua non to buy a new pocketbookful, which must be one of the last collections. And the here and now part of our group was native French with two different scenarios in two stores. As we will see close we received a little bit different experiences. Gucci store audit Firstly we decided to audit one of the most famous brands in the world, Gucci.At 12. 00 we entered the store. Before entering the store, we noticed that the showcase was unmortgaged, with good lighting, but there were no goods exposed. Entering the store, I noticed that the main glass door was all in hand prints and it was just 12. 00. Going to the store and belie a married couple, we were arguing somewhat the fact that my wife has already a bunch of pockets and for what reason she is looking for one new. Staff in the store noticed us at once and ran to the side waving their heads as a greeting. solitary(prenominal) the guard who was near the enter greeted us in a very complaisant form. We were walking with the shop for 3 minutes and a half and it gives us a good opportunity to study the store. We noticed that the reception field was clean as it is required, but there were not enough light, it gives to the store a much groomed look. And also no music and hitherto no fresh flowers in the store. After 3 minutes and a half we meat a sales person who greeted us and introduced himself as a David. He asked us a few open questions in order to know what we are looking for.After he listened our story he was interesting in our previous experience with Gucci brand. We pretend that we put one acrosst know anything about Gucci. He told us some information about the brand about its uniqueness and heritage. After that David proposed a few bags, he explained the value of that model and brought all the colors for that model. Also he guaranteed that the model will be in a trend for the adjoining few years. What was not really very good its a careless handling of the bag and he put them on one big heap.And what impressed me very much is that he even dont show the inner part of the bag, on my opinion it is very important to know how it is inside the bah which you are going to buy for a big amount of money. As I was pretending a husband who is not really happy to buy a new bag, I asked about the bank discount, and I get an answer in very polite form that there is no discount at all in Gucci store in Monaco. My pretending wife was asking me to buy the bag she want and I was strong on my opinion.So a aft(prenominal) that dialogue with my wife he proposed to book the bag till the evening for the case if I will change my mind. This was very polite from his side. But he doesnt accompany us to the door and didnt offer to giva us a business card and to right down us into the customers database. Totally we spend in the store 26 minutes. So in conclusion I can say that the experience I have received together with my pretending wife was far different from the French experience of my group mates. Celine store audit.The second we decided to audit was the Celine also situated in the heart of Monaco. Our story was the same, we were looking for a bag which will be good to my wifes new skirt which we have bought for a wedding we are invited here in Monaco. The showcase was very clean with good exposition of some goods. When we entered the store we noticed staff talking together near the cash machine, although all of them greeted us in their store. The area of the class was very clean , there were enough light, gi ving a good look to the goods delineated in the store.After a minute and 20-30 seconds of waiting we meat a vendor, she was Russian so we were able to address on our native language. It impressed me very much, so I was ready to buy everything in that store. She was asking a lot of open questions, to get more information about our needs and it was great, beca engagement after that she proposed a few models which were facing all our needs. She was very listening, so it helps her to understand our needs. She explained everything about the product, how to clean it and how to use it to leave it in a new condition.Of course she valued the model and showed a few others and different colors. She knows the material and the price for that bag without looking anywhere. But what upset me she didnt spoke about the brand, because we dont know anything about that brand, except that it is a luxury and expensive brand. As the bag we liked the most she proposed to book it till the next day midday, so that we can think about get it. She remains courtesy even in the case of not buying that bag. She put our names in database and proposed her help for any other matters.She accompanies us to the door and wish a good day for us. We spend in that store 23 minutes and the felling was like we spend there almost an hour, the experience we received in the Celine store was great dispute of some moments. Conclusion As our group was divided for two smaller groups in order to compare different experiences. As Russian group visiting the Gucci store we received almost a great experience. Points to improve, I would recommend to put some products on a showcases, it is needed to clean the entry glass door and if there is such a need to clean it every hour.They need to put more lights in the store, because it was too dark. Some fresh flowers will do only a good role and some soft music will be very great. And of course some training course for the staff. Celine experience was really great and th ere is nothing to speak about. I wish them to continue in that way. The experience we received during these audits was one of the greatest. We were participating in the form not just as a customers but almost as professionals who can notice almost everything in the store. Thanks to Ozzy Monaco for a great course.