Persuasive Techniques

Technique/Appeal Definition Examples Rhetorical Question Question that does not require and answer Did anyone listen to the garbage he was spouting? sharpshoot Criticising or opposing a individual or an idea Her comments are little more than adolescent gibberish. Hyperbole Exaggeration or overstatement utilise to imply something is better/worse or more/less than important we are all being brainwashed by reality t. shows Humour, Sarcasm or Satire The quality of being amusing, through the use of irony, pun, sarcasm, satire etc George and his weapons of mass distraction. Figurative Language Describes something as something else. She was a fox. Generalisation Broad statements inferred from specific cases This was paltry behaviour was modelled by parents Statistics and Expert Opinion Material used to support an argument * Facts and stats * Expert testimony * Research findings * Anecdotal effects The cities 1. 5 one thousand million dollar debt. Inclusive Language drug abuse of personal pronouns to involve or exclude groups we all have a role to play Vivid Imigary Use of images and language to illustrate points Australia is a fabric woven of many colours. Appeal to Patriotism Attempts to persuade through emotional manipulation targeting particular interests or concerns * To affright * To sympathy * To family values * To logic * To hip pocket nerves * Patriotism * Guilt, Safety, LifestyleRefers to ones love for their country and their willingness to sacrifice for it. Long range weapon weapons presumet discriminate we are all a target. Used in the army, navy advertisements. Be aussie and eat lamb. Appeal to family Values The use of values to be applied to your families. Respect, Love and Cooperation Appeal to a sense of Fear Emotional manipulation to evoke fear. If you dont do this, terrible things will happen. Appeal to Freedom/ Liberalism/ country The power or right to act, speak, think as one motives without restraint. Everyone has the right t o vote, because we live in a democratic society. Appeal to tradition Appealing to the want to maintain beliefs and customs passed down from generation to generation. Maintain, follow and protect traditional (religious) text. Appeal to modernity Support to progress and modernisation of customs and belongings. Convincing someone to get the latest and most innovative thing. Appeal to hip-pocket never Threatens the readers or helps protects their financial wellbeing.Makes them feel as though they are unfairly overcharged or ripped off. Is your flowing power company ripping you off? Appeal to a sense of justice/ fair go A sense of justice is the concept of lesson rightness based on Ethics, Law, Natural Law, Religion, Equity or fairness. Gay marriage, Individual rights, democracy, votes for women, balance and racial rights. Appeal to a sense or understanding and rhetoric The use of justifiable and valid arguments to sway an argument Research has proven