Media Plan Assignment Example | Topics and Well Written Essays - 3250 words

Media Plan - Assignment Example A media objective states what the planner wishes to accomplish. It is usually specified in terms of the target audience, reach, and frequency. The target audience is often defined by demographics, product usage and psychographics. Reach refers to the unduplicated proportion of an audience that is exposed to a media schedule" (Advertising Media) "To establish optimum impact of your media plan through cost-value planning, you need to select media based on which outlets (stations, billboards, newspapers, etc.) Provide the greatest effectiveness". (Media Moves) Additionally, for an effective develop of Media Plan, there are three basic issue to be considered, namely; a public relation goal, that is to determining to you focus your effort and stay on track. Others include resource to explore and the timeline. Is to make provisions of increasing awareness about Neurological disease, a view to increase more awareness about it, and to state why there is need to re-launch Moribund Health Case Health Charity. It is also aim to create ways of encouraging the general public to participate more actively than hitherto, while to add that new membership is highly welcome, with stating of the importance of this charity act. Moreover, it is also aim to notify people that the disease is curable as long as people put hands on deck and ready to contribute in no small measure. Media Route: The media channels the ought to be explores in order to reach to the targets audiences should be through press releases, newspapers articles, Radio and television programs and jingle, including seminars and speaking engagement. Evaluation of the Campaign Additionally, we need to explore some channels through which we will ensure that this campaign is successful no matter the circumstances. We can make evaluation of it success through Additional Membership: When some individuals decided to join the crusade, and when after they join continue to participate actively, with due contributions toward the success of wiping away neurological condition entirely in UK Participation of the Media: This will also signifies it success, when media continue to propagate for more participation, including special programs that will encourage other individuals and group of individuals to join for the betterment of UK people. The Rates of Sufferers Decrease: One of the reasons of re-launching of Moribund is of the needs to reduce drastically the sufferers of neurological condition in UK, if not completely wipe away. Thus when assessment is made, and found that in few times to come the rates of the sufferers is reducing, it also serve as testimony of it success. Launching Campaign: There is a need to organize event where some sufferers will be invited and thus getting them introduce to people via television stations and tell people that the sufferers are also human being, and they have future hope. Therefore they needs other people support by joining the Charity movement and contribute immensely toward that. Promoting the re-launching needs media propagation, both television and radio by organizing special programs aiming to encourage viewers to sympathies and join the charity movement. There is also need to publish leaflet and