Tim Hortons Research Paper Example | Topics and Well Written Essays - 1500 words

Tim Hortons - Research Paper Example From the research it can be comprehended that Tim Hortons’ brand portfolio, which consists of premium range of coffee, cold drinks, and sandwiches are valuable resources of the company. These resources enhance the overall competitive strength of the company Tim Hortons is presently the largest casual food restaurant chain in Canada. This has given a global recognition to the restaurant chain. Apart from their primary operations, the company also sells Christmas hampers, coffee packets, and coffee machines through its online website and grocery stores. The brand’s strong presence across various geographic areas in Canada has helped to increase the domestic growth as well as the international demand. The strength of Hortons’ brand portfolio is rare. The company is known for providing the finest quality of Arabian coffee which is rare and unaffordable by most of its counterparts. The brand differentiates itself by giving a greater emphasis on healthier and tradition al home cooked foods rather than giving emphasis on burgers and other fast food products. The brand has created an opportunity for their customers that is inimitable to a competitor. The business competes in a sector which is highly competitive and falls into a quick service restaurant segment. As the brand produces low cost fast food, it competes with big fast food chains such as McDonalds and Subway. The products from the fast food retail chain are priced lower than competitors’ brands. ... Apart from their primary operations, the company also sells Christmas hampers, coffee packets, and coffee machines through its online website and grocery stores. The brand’s strong presence across various geographic areas in Canada has helped to increase the domestic growth as well as the international demand. The strength of Hortons’ brand portfolio is rare. The company is known for providing the finest quality of Arabian coffee which is rare and unaffordable by most of its counterparts. The brand differentiates itself by giving a greater emphasis on healthier and traditional home cooked foods rather than giving emphasis on burgers and other fast food products. The brand has created an opportunity for their customers that is inimitable to a competitor. The business competes in a sector which is highly competitive and falls into a quick service restaurant segment. As the brand produces low cost fast food, it competes with big fast food chains such as McDonalds and Subwa y. The products from the fast food retail chain are priced lower than competitors’ brands. The culture and offerings provided by the fast food brand has given a fulfilling experience to its customers. These services communicate their continuous brand images and committed values. The organization disperses the value of its brand by creating an extraordinary experience, committing passion, aligning corporate responsibility, continuous innovation of products and services, and creating inspiration. The company also strives to provide the highest customer service by utilizing its efficient human resources. As an emerging corporation, the company is seeking opportunities in emerging markets and is currently ready to expand its markets into international boundaries. This